Sai Baba is an Indian guru, and for more than 50 years has been one of India's most famous holy men. Hence, Satya Sai Baba Indian incense is one India's most popular brands of incense. The number of Sai Baba followers around the world is estimated to be somewhere between 10 and 50 million and include, among others, India's former Prime Minister Atal Bihari Vaijpayee, and Isaac Tigrett, the co-founder of the Hard Rock Restaurant chain. Many world leaders and Hollywood celebrities have made pilgrimages to see Sai Baba and burn Sai Baba Indian incense during prayer and worship.